Hey, I'm Alex.
Part fundraising leader, part digital marketer. Where I’m from in Cumbria, ‘lowp’ means to leap - and I founded this consultancy to help charities and purpose-driven brands do exactly that.
Over the last 15 years, my career has taken me from the heart of grassroots action to senior leadership.
Through my time as Head of Individual Giving at Friends of the Earth EWNI and Head of Growth Marketing at Fundraising Everywhere, I've learned exactly how to connect high-level strategy with the people who care about your cause.
What Lowp does
Raising money is getting harder. And your team is feeling the strain.
It’s rarely a lack of vision that holds charities back - it’s the gap between high-level strategy and the real-world execution needed to make it happen.
Lowp bridges that gap to help you scale your income and bring audiences closer to your cause (without leaving your team behind).
When you partner with Lowp you aren't just bringing on a consultant, you're gaining a dedicated expert who understands the nuances of donor behaviour and the realities of charity operations.
As an award-winning fundraiser and certified digital marketer, I unlock measurable growth. My track record includes building new revenue streams, doubling email lists, driving 20% year-on-year growth, and directing multi-award-winning campaigns and teams.
Now, I want to deliver those results for you.
Services
How I can help you lead, plan and do:
Lead: Fractional fundraising director
My fractional leadership service is designed to bring senior experience - and a distinctly human approach - right into the heart of your team, exactly when you need it. Whether you're scaling a program or need a steady hand to chart your strategic direction, I step in as your executive partner.
Plan: Fundraising strategy
Individual giving is my home ground. If your program feels stuck or leaky, you don't need a quick fix - you need a clear, actionable roadmap. Whether it's a deep-dive audit of a stalling regular giving product or comprehensive strategy built from scratch, I design bespoke plans that stop the leaks, deepen donor loyalty, and sustainably scale your income.
Do: Digital marketing
This is where the strategy comes to life. Applying behavioral science and growth marketing principles, I create campaigns and communications your donors actually want to receive, and build frictionless donor journeys to turn cold audiences into warm, loyal supporters.
